09 Oct Health Trends Taking Over the Industry
Consumers are bombarded with promises of “healthy alternatives” to this and “fat-free, gluten-free, anything-bad-for-you-free” that on a constant basis. The total retail value of the Health and Wellness market in the US has been on a steady rise for decades, and in 2014 reached closed to $157 billion.
Increasingly health-conscious consumers have a much heavier hand in industry trends than ever before. From using fewer, less processed ingredients, to going chemical-free, companies are finally heeding to their cries. Want to know what growing trends these consumers expect from your business? Read on!
Food & Beverage
Foodies love the shift in the Industry towards turning superfoods into super snacks but are less happy about the vast amount of food waste accumulated each year. As such, brands are being more careful about incorporating “unused” food into their recipes and/or products. Barnana uses the blemished bananas that would normally go to waste to make their nutritious snack bars. The FDA and the USDA have even established a goal to reduce food waste by 50% by the year 2030.
Personal Care & Beauty
Consumers not only want clean, toxin-free products to add to their personal care regimen but they want beauty with the added healthy benefits all-in-one. Superfoods kale, quinoa and turmeric are slated to become the top trending ingredients in skin care, driven by the consumer’s need for both skin and health-enhancing topical skin care products to match their new, healthier diets. Treat Beauty’sorganic lip balms are USDA certified and good enough to eat!